Privacy Policy
INFINITY SOLITAIRES
A brand of A TO Z DIAMONDS
www.infinitysolitaires.com
Last Updated: February 2026
At Infinity Solitaires, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.infinitysolitaires.com or make a purchase. This policy is designed to comply with applicable privacy laws including GDPR (EU), CCPA/CPRA (California), DPDPA (India), PIPEDA (Canada), and other applicable regulations.
1. DATA CONTROLLER INFORMATION
The data controller responsible for your personal information is:
A TO Z DIAMONDS (trading as Infinity Solitaires)
Email: privacy@infinitysolitaires.com
Website: www.infinitysolitaires.com
2. INFORMATION WE COLLECT
2.1 Information You Provide Directly
When you interact with our website, we may collect:
| Category | Examples |
| Identity Data | Name, title, date of birth |
| Contact Data | Email address, phone number, billing address, shipping address |
| Account Data | Username, password, account preferences, wishlist |
| Transaction Data | Order history, payment details (processed by payment gateway), purchase amounts |
| Communication Data | Customer service inquiries, feedback, reviews |
2.2 Information Collected Automatically
Through Shopify and our marketing tools, we automatically collect:
| Category | Examples |
| Technical Data | IP address, browser type and version, device type, operating system |
| Usage Data | Pages visited, time spent on pages, click patterns, referral source |
| Location Data | Country, city (derived from IP address) |
| Marketing Data | Ad interactions, email engagement, preferences |
3. HOW WE USE YOUR INFORMATION
We use your personal information for the following purposes:
| Purpose | Legal Basis (GDPR) |
| Process and fulfill orders | Contract performance |
| Process payments | Contract performance |
| Send order confirmations and updates | Contract performance |
| Provide customer support | Contract performance / Legitimate interest |
| Send marketing communications | Consent |
| Personalize your experience | Legitimate interest / Consent |
| Display targeted advertisements | Consent |
| Analyze website performance | Legitimate interest |
| Comply with legal obligations | Legal obligation |
| Prevent fraud | Legitimate interest |
4. COOKIES AND TRACKING TECHNOLOGIES
4.1 Types of Cookies We Use
| Cookie Type | Purpose |
| Essential Cookies | Required for website functionality, shopping cart, checkout process |
| Analytics Cookies | Google Analytics - track website performance and user behavior |
| Marketing Cookies | Facebook Pixel, Google Ads - remarketing and ad targeting |
| Preference Cookies | Remember your settings, language, currency preferences |
4.2 Cookie Consent
When you first visit our website, you will be presented with a cookie banner allowing you to:
• Accept all cookies
• Reject non-essential cookies
• Customize your cookie preferences
• Withdraw consent at any time through cookie settings
5. DATA SHARING AND DISCLOSURE
We may share your information with:
5.1 Service Providers
• Shopify: E-commerce platform hosting our website
• Razorpay/PayU: Payment processing
• Shipping Partners: Order fulfillment and delivery
• Google Analytics: Website analytics
• Meta (Facebook): Marketing and advertising
• Email Service Provider: Marketing communications
5.2 Legal Requirements
We may disclose your information if required by law, court order, or government request, or to protect our rights, property, or safety.
6. INTERNATIONAL DATA TRANSFERS
Your data may be transferred to and processed in countries outside your residence, including:
• India (our primary operations)
• United States (Shopify servers, Google, Meta)
• Other countries where our service providers operate
For EU/EEA residents: When we transfer data outside the EEA, we ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) approved by the European Commission or reliance on adequacy decisions.
7. DATA RETENTION
We retain your personal information for as long as necessary to:
• Fulfill the purposes outlined in this policy
• Comply with legal obligations (e.g., tax records - 7 years)
• Resolve disputes and enforce agreements
• Marketing data is retained until you unsubscribe or withdraw consent
8. YOUR PRIVACY RIGHTS
8.1 Rights for All Customers
• Access: Request a copy of your personal data
• Correction: Request correction of inaccurate data
• Deletion: Request deletion of your data (subject to legal obligations)
• Marketing Opt-out: Unsubscribe from marketing communications at any time
• Cookie Management: Control cookies through our cookie settings or browser
8.2 Additional Rights for EU/EEA Residents (GDPR)
• Right to Restriction: Restrict processing of your data in certain circumstances
• Right to Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing based on legitimate interests
• Withdraw Consent: Withdraw consent at any time (without affecting prior processing)
• Lodge Complaint: File a complaint with your local Data Protection Authority
Response Timeline: We will respond to your request within 30 days (extendable by 60 days for complex requests).
8.3 Additional Rights for California Residents (CCPA/CPRA)
• Right to Know: Request disclosure of categories and specific pieces of personal information collected
• Right to Delete: Request deletion of your personal information
• Right to Correct: Request correction of inaccurate information
• Right to Opt-Out: Opt out of the sale or sharing of personal information
• Right to Limit: Limit the use of sensitive personal information
• Non-Discrimination: We will not discriminate against you for exercising your rights
Do Not Sell or Share My Personal Information: We do not sell your personal information. However, some data sharing with advertising partners may constitute 'sharing' under CPRA. You can opt out through our cookie settings.
Response Timeline: We will acknowledge receipt within 10 business days and respond substantively within 45 calendar days.
8.4 Rights for Indian Residents (DPDPA 2023)
• Right to Access: Obtain confirmation and summary of processing
• Right to Correction: Request correction, completion, or updating of data
• Right to Erasure: Request erasure of data no longer necessary
• Right to Grievance Redressal: File complaints with our Grievance Officer
• Right to Nominate: Nominate someone to exercise rights in case of death or incapacity
8.5 Rights for Canadian Residents (PIPEDA)
• Access: Request access to your personal information
• Challenge Accuracy: Challenge the accuracy of your information
• Withdraw Consent: Withdraw consent subject to legal restrictions
• Complain: File a complaint with the Office of the Privacy Commissioner of Canada
9. DATA SECURITY
We implement appropriate security measures to protect your information:
• SSL/TLS encryption for all data transmission
• PCI-DSS compliant payment processing through Razorpay/PayU
• Regular security assessments and updates
• Access controls and authentication measures
• Secure hosting through Shopify's infrastructure
10. CHILDREN'S PRIVACY
Our website is not intended for children under 16 years of age. We do not knowingly collect personal information from children. If you believe we have inadvertently collected data from a child, please contact us immediately to request deletion.
11. THIRD-PARTY LINKS
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to read the privacy policies of any linked sites you visit.
12. HOW TO EXERCISE YOUR RIGHTS
To exercise any of your privacy rights, contact us through:
Email: privacy@infinitysolitaires.com
Subject Line: "Privacy Rights Request - [Your Request Type]"
Please include your full name, email address associated with your account, and specific request details. We may need to verify your identity before processing your request.
Grievance Officer (For Indian Residents)
Name: Designated Grievance Officer
Email: grievance@infinitysolitaires.com
Response Time: Within 15 days of receiving complaint
13. UPDATES TO THIS POLICY
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on our website and updating the "Last Updated" date. For significant changes, we may also send you an email notification. We encourage you to review this policy periodically.
14. CONTACT US
If you have any questions about this Privacy Policy or our data practices, please contact us:
Infinity Solitaires (A brand of A TO Z DIAMONDS)
Email: privacy@infinitysolitaires.com
Website: www.infinitysolitaires.com
Customer Service Hours: Monday to Saturday, 10:00 AM - 7:00 PM IST
© 2026 A TO Z DIAMONDS. All Rights Reserved.